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An Exclusive Interview with Manish Godha, Founder and CEO at Advaiya Solutions Inc.

An Exclusive Interview with Manish Godha, Founder and CEO at Advaiya Solutions Inc.

Manish Godha

Digital transformation has become the most essential part of an organization to its way to success. A lot of confusion and questions arise when companies try to select the proper way to implement digital transformation in their operations. It requires some expert consultancy. Advaiya is such a company that provides guidance to organizations on their pursuit of digital advancement through meticulous solutions, business applications, analytics, and the cloud.

Analytics Insight has engaged in an exclusive interview with its founder and CEO Manish Godha.


Question 1: Kindly brief us about the company, its specialization, and the services that your company offers?

Advaiya is a technology consulting and implementation services organization that provides tailored digital transformation solutions with business applications, analytics, and the cloud.  We aim at providing solutions enabling better insights, increased productivity, easy work management, and decision-making. We offer solutions for enterprise-level innovation and tech enablement, allowing growth-minded companies to use the right technologies more quickly. Advaiya stands out with its global team of skilled professionals who possess diverse capabilities and vast experience who can decode the unique contexts and needs with leading technology and marketing capabilities to outstand the competitors.


Question2: With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company?

Our objective is to help businesses gain an upper hand by enabling a digital workplace -through identifying, architecting, implementing, integrating, and ensuring adoption of relevant technology solutions and innovations. Thus, we provide solutions that allow businesses to get or collect the right data, make sense of it, and act on it. Since its inception, Advaiya has focused on making cutting-edge technologies work for businesses and has now successfully delivered digital transformation initiatives for some of the largest and innovative corporations in the world.


Question 3: Please brief us about yourself and the contributions towards the company and the industry

I am Manish Godha, the Founder and CEO of Advaiya with 17 years of experience. I have quite an expertise in the areas of business analysis, analytics, enterprise architecture, risk management, and governance. I am particularly interested in the ways in which technology can have a transformational impact on business. I often strive to bring together different talents and identify, build, communicate, as well as realize the true value of technology. Manish has developed analytical frameworks for effective profiling, solution discovery, and data initiative prioritization. I have been involved in cloud and data initiatives for organizations like Adani Group, Microsoft, and Google. Also, I have mentored tech entrepreneurs, am involved in funding start-ups, and regularly write and speak about technology and business matters at various prestigious forums.


Question 4: What are your growth plans for the next 12 months?

Advaiya is on track to double itself in terms of value creation in 12 months. This involves deeper engagements in the areas of business analytics, applications, and cloud with the existing client base and also expanding its market in the areas of business intelligence, cloud data infrastructure, and business applications like project portfolio management and customer experience.


Question 5: Kindly mention some of the major challenges the company has faced till now.

As we work on bespoke data infrastructure, applications, analytics and insights solutions for a variety of unique business contexts, the most prominent challenges are identification of the right roadmap, proper communication, and buy-in across stakeholders. These manifest in budgetary constraints, resource availability, and slow adoption. Advaiya’s approach has thus evolved to have exhaustive stakeholder interaction, build composable architectures, and provide superior support.


Question 6: How is your company helping customers deliver relevant business outcomes through the adoption of the company’s technology innovations?

The key business outcomes for its customers that Advaiya works towards are better decision making, superior customer experience, improved business productivity, and technology-led innovation. These include enabling data-driven organizations, facilitating customer journeys from presence to digital transactions to relationship and service management, automation via business application platforms, and enabling new technology adoption including cloud, AI/ML, and intelligent automation.  We deliver these through a combination of business analytics, applications, and cloud technologies. As a premier Microsoft Gold Partner, we work on the tailored deployment of business applications, analytics, and cloud with Microsoft Dynamics365, Microsoft365, Power Platform, Sitecore, and Azure.


Question 7: What are the concerns that organizations have before using Analytics?

Any analytics initiative in an organization must consider the concerns relating to data quality, relevance, compliance, and security. Data quality is a very involved consideration that cuts across aspects of data availability, redundancy, connectivity, timeliness, and reliability.  Thus, organizations need to analyze various data sources, their completeness, harmonization, identifying reliable masters for key entities, and so on. Importantly, data analytics initiatives must be relevant, that is, aiming and geared towards carefully ascertained valuable business outcomes. Compliance with relevant privacy, localization, access, and confidentiality requirements along with security considerations must be identified and assured.


Question 8: The industry is seeing a rising importance of business and technology enablers like virtualization, convergence, and cloud. How do you see these emerging technologies impact your business sector?

Advaiya has adopted composable architecture as a core tenet of its approach.  Composability implies building information systems from robust, connectible, resilient, and versatile building blocks. Virtualization, convergence, and cloud are great ways of enabling the same.  At Advaiya, we offer cloud-based infrastructure and application blocks with fluid APIs with interoperable containerized logic, thus allowing our customers to take advantage of these technology trends and innovations.  Our solutions, with the power of cutting-edge technologies, make available enterprise-level innovation and tech enablement, allowing growth-minded companies to use the right technologies quickly.


Question 9: If robots completely replace the need for manual processing, what will happen to the future of the workforce?

AI-based systems; smarter automation and robotics are evolving quickly to provide viable alternatives to manual labor especially for repetitive, standardized, activities where creativity and originality may not be required.  This potential of technology might mean at-scale de-deployment of human labor and require a wholesale reorganization of our economy and social structures. In a more immediate term, professionals, as well as businesses, must focus on finding niches where creativity and originality are relevant and reframe business and career models accordingly.

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