Revenera Research Shows 70 Percent of Software Suppliers Collect Usage Data, But Only 26 Percent Believe They Do it Well
The Revenera Monetization Monitor: Software Usage Analytics 2021 report, released today, found that 70% of software suppliers are currently collecting product usage data (up from 60% in 2020). The number is expected to grow in 2022 even higher to 79 percent in 2022.
However, only 26 percent say they collect usage data very well.
Revenera says that simply collecting data isn’t enough. Leading companies automate the process and access to the data to get the best possible results out of their usage insights.
“Our report clearly shows that product management teams have done their homework. Seventy percent of companies are collecting software usage insights today. This number will only grow. Without data-driven decisions, innovation and revenue growth can be stymied,” said Nicole Segerer, VP of Products and Marketing at Revenera. “However, simply collecting data isn’t enough: leading companies automate the process and access to the data to get the best possible results out of their usage insights.”
Highlights from Revenera Monetization Monitor: Software Usage Analytics 2021 report include:
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