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Top Web Analytics Tools in 2021


October 22, 2021

Web Analytics

You may find out how many people come to your webpage, how much time they stay there, what proportion of them subscribe and buy anything utilizing data provided by website analytics software, and a lot of other helpful information that can help you grow your business and increase your revenue. Here is our list of the top 10 most common web analytics tools used by businesses all over the world to get important data about their eCommerce business.


Google Analytics

Google Analytics is the world’s most popular online analytics software, and for good reason. It provides websites with both free and commercial tools, which they may utilize to gain a better knowledge of their consumers and their behavior. Regardless of the sector, whether it’s travel, healthcare, retail, or anything else, Google Analytics can provide you a thorough picture of how people interact with your material, as well as what’s working and what isn’t. Google Analytics is a free plan that is ideal for small and medium-sized businesses.



SimilarWeb is a data analysis tool that collects information about a website’s productivity, traffic, and other factors from numerous different sources and integrates it into a given data set.

Customers may gain unparalleled levels of insight into the behavior of prospective customers and website visitors, as well as the most thorough analysis of the success of their app or website, using that business-specific data collection.

The data is processed using machine learning algorithms by SimilarWeb’s staff of expert mathematicians as well as other data scientists to provide prediction models and estimates of future client additions.



Clicky is a web analytics tool that has been operating for more than 13 years, assisting websites and company owners in tracking internet activity at all times. It’s generally referred to as a user-friendly Google Analytics option, having many of the same capabilities but a much better view of the data.

Clicky is a fairly easy tool to use, which is undoubtedly one of the primary reasons why it is used to monitor traffic by over 1.2 million websites. Users must first create an account before using Clicky. After that, you’ll receive an admin site key as well as a tracking code that must be manually included in the organization’s design, or you may utilize a Clicky plugin.



Matomo is a web analytics tool that has over 1 million users and is used in over 190 countries. It’s a sophisticated tool that lets you track your website’s complete client experience.

Matomo’s major selling point is that, in addition to being a feature-rich platform, it also allows users to have complete data management, ownership, and security of any sensitive data. This implies that with an on-premise service, no third party will ever have access to your sensitive data because everything is kept on your servers.



Finteza is a complete web-traffic analytics system that enables organizations to gain a better knowledge of user behavior and more effectively manage advertising campaigns. Finteza assists websites in addressing some of the most challenging aspects of online traffic analysis.

A bot detection, for example, will recognize bad traffic and identify possible fraudsters and hackers, ensuring that your information is based only on actual data.

You can also modify conversion funnels and construct funnels for any page, source, UTM tag, and more to do with Finteza. You will get a thorough behavioral study of your audience at every point with these customizable choices.



From the minute they “step foot” on your website, Woopra is all about knowing the customer journey. This enables businesses to evaluate their visitors’ behavior and, as a result, engage, retain, and convert them into devoted customers.

Woopra employs unique technology to give you information on individual customers, known as People Profiles, which allow you to view the full customer experience for each site visitor.



With the aid of real-time and historical analysis of data from different platforms, Chartbeat enables businesses to build a loyal consumer base.

Chartbeat works with over 60,000 entertainment brands and operates in over 60 countries across the world. Publishing companies have been able to assess their business worth and discover what kind of textual and video material keeps readers engaged using Chartbeat’s dashboards, reporting mechanisms, headline analysis, and other optimization techniques.



Hotjar integrates a number of analytics tools and capabilities with a variety of feedback mechanisms into a single solution.

It uses a variety of techniques, such as heat maps and visitor records, to keep track of user behavior. Hotjar also collects important input from users through polls, surveys, and other means.

Your sales, analytics, UX, and CRO departments can make the required modifications to enhance UX and conversions with such a thorough collection of data.



Crazyegg is well-known for its heat-mapping and event recording solutions, which are the foundations of its website analysis. Crazyegg allows companies to conduct A/B testing to optimize the design of their web pages and the overall consumer experience.

Crazyegg’s major objective is to assist websites in determining how users traverse the website and how much time they invest there. The application also assists in identifying and correcting any flaws so that visitors may become loyal clients.



Mixpanel is a valuable tool for sites that want to understand how their consumers interact with their website and the items they sell so that site owners may have a better knowledge of their customers’ behavior, spot current trends, and make decisions based on the information gathered.

Mixpanel focuses on individual customers and is an event-based approach that ties interaction to a specific user so you can send them relevant messages to increase site engagement.



When it comes to developing your product and website and converting casual visitors into long-term committed customers, it’s critical to understand your consumers’ behavior and demands. Website analytics tools may help you optimize your company’s potential and discover all you need to know about your consumers’ habits, expectations, and requirements. Whichever option you select, it will definitely provide you with a fresh perspective on your customer’s needs and highlight any areas where you can improve.

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